RIXOS PREMIUM JBR DUBAI | "STAY 3 PAY 2" - ACCOR PREFERRED BY HERA Exclusive promotion

Located in a prime position on Jumeirah Beach—where oceanfront relaxation meets the vibrant energy of Dubai Marina—Rixos Premium Dubai JBR stands as one of the city’s most iconic hotels, proudly operated under the globally renowned Rixos brand by Accor.

According to Accor’s brand positioning, Rixos represents premium hospitality through its signature “All-Inclusive is All-Exclusive” concept, blending world-class dining, dynamic entertainment, and refined Turkish-inspired wellness. However, Rixos Premium Dubai JBR does not follow the traditional all-inclusive model. Instead, it operates with flexible half-board or room-only options, offering high-end service tailored to individual guest preferences.

The hotel sits right along the beachfront promenade of Jumeirah Beach Residence (JBR)—one of Dubai’s most upscale and lively neighborhoods. From Rixos, guests can easily access Dubai Marina, Ain Dubai, Bluewaters Island, and the popular shopping and dining destination The Walk at JBR—all within just a few minutes’ walk.

The hotel’s striking twin-tower design, inspired by crystal architecture, reflects a sleek, contemporary aesthetic. Interiors are a harmonious blend of premium materials, natural light, and modern sophistication—creating a gallery-like atmosphere that mirrors the lifestyle of Dubai’s elite.